MOBILE APP DESIGN

SENDA

Digital remitence aplication.

ROLE: Product designer TEAM: Solo Project

Context

This was my first project as a product designer for the NEOLAND bootcamp. In this project I experienced the process of leaving a little bit my graphic designer ego aside to learn new aspects of digital product development. However, my previous knowledge about design helped me to generate a proposal according to a first project.

Why SENDA and what I want to solve

Sending remittances presents a number of challenges that affect both senders and recipients. Common problems include high fees, long transfer times, and lack of transparency in exchange rates and fees. In addition, many existing platforms are difficult to use, especially for people with little technological experience. These barriers can lead to frustration and negatively affect those who rely on these remittances for their daily needs.

Possible solution

Senda focuses its efforts so that you can not only send money to different parts of the world, but also have the possibility to send money by direct debit subscriptions, schedule money transfers quickly and easily, have a record and agenda of your transactions and qualify for benefits according to your geographical location, all this not only for regular users of digital products, but for those less related to the technological ecosystem with guaranteed attention 24 hours a day. Senda not only aims to be a valuable option for those who want to send money, but also for those who receive it. Families with members abroad, companies with numerous immigrant workers, remote freelancers and international students can all benefit from the advantages offered by Senda.

Design thinking methodology


Emphatize —— Define —— Ideate —— Prototype —— Test

We focus on understanding the needs of users, in order to create innovative solutions that significantly improve people's relationship with this type of platforms, where the user's money and time are in use.

Benchmarking

After analyzing the strengths and weaknesses of the competition, it was concluded that they implemented:
In some cases, physical stores.

  • Shipment tracking.

  • Benefits to users who share the application.

  • Different payment methods.

  • In some cases, physical stores.

Surveys


Surveys were conducted among a sample of more than 10 people, mostly women between 26 and 38 years of age.

Hypothesis to validate:

  • The user is concerned about the costs of remittance services.

  • The user needs a secure option that minimizes waiting times.

  • Users who are unfamiliar with the digital ecosystem, do not find simple interfaces that provide them with direct
    attention at all times.

  • Users needs a service that adapts to their geographic location and standards.

  • Users need strategic alliances with local financial entities.

Results : 26-28 ages

77,8% - Use mobile aplications
66,7% - Experiences slow transfer rates.
88,9% - Would like to be able to make direct paymentas for expenses and services.

Insights:

  • Mobile applications are the main options for sending money.

  • Security and speed are essential factors you look for in a remittance application.

  • They would like strategic business relationships according to their geographic location.


Interviews


I conducted 5 interviews with selected profiles seeking to obtain samples from different perspectives and realities. Users wants speed in transactions.

Highlighted verbatims:

  • " I live in a country far away from my family and it is a priority for me to have a safe and reliable channel to send money."

  • "Shipping rates are often expensive for some countries in particular and the speed of shipping very slow."

  • "Ensure security at every important step under use of identity verification mechanism."

Insights:

  • Users want to have a history of shipments made.

  • Users want ease of scheduling contacts.

  • Users want real-time transaction tracking.

  • Users state that they would store their money in the account, as long as they are guaranteed security measures or backup by financial entities.



EMPHATISE

Understand users' needs and pain points.

Personas

Based on the research findings I was able to create SENDA target users.



User Persona

Buyer Persona

Archetype

Journey Map

Understand users' needs and pain points.

Personas

Based on the research findings I was able to create SENDA target users.


Referential image of the journey map made*

Pain points

  • He don't know if the solution will be easy to implement and simple for your employees to use.

  • He does not know if he will be able to communicate easily with the supplier.

  • If he does not have the facilities from the supplier, he does not know if he will be able to implement this solution for his employees.

  • If the supplier cannot offer a solution that goes with the logistics company's current systems, they would be creating a problem.

  • Despite having reached a good agreement. There are doubts as to whether it will ultimately be to the liking and usefulness of employees with families abroad.

  • The good performance will depend on the maintenance and continuous development that the contracted company gives to the application.

Opportunities

  • Transmit in a clear and concise way our service not only for individuals, but also aimed at companies, since this is not a common service and can become a reference.

  • Generate a solid digital presence of our brand, where the values of the company, its usefulness and the opinion of our users can be clearly recognized. Let our service speak for itself so that it becomes a reference.

  • To have a series of premium services and benefits aimed at companies, whose implementation depends on the budget of the company interested in contracting and its particular needs. One option could be to create a catalog of different plans according to the economic possibilities of each context.

  • Adapt the plan we present not only to the company in question, but also to the geographic location. The benefits and services must be adapted to the conditions and opportunities of the environment.

  • To offer a training service for the assiduous use of our platform. Also in the future we can offer new services to the user that we captivate, with the purpose of centralizing personal finance actions within our platform.

  • To have a constant follow-up of customer satisfaction and allow them to suggest improvements according to their experience, in a direct and clear way with the platform, feeling listened to at all times.

Emphaty Map

Through an empathy map we seek to understand the needs, behaviors and emotions of users and customers.

THINK AND FEEL

  • He is concerned about employee satisfaction and retention.

  • He want to find solutions that improve operational efficiency and are cost-effective.

  • He want to implement technologies that are easy to use.

  • Think about the financial well-being of your immigrant employees and their need to help family members back home.

HEAR

  • Recommendations from industry peers.

  • Feedback, suggestions and problems from your employees.

SAYS AND DOES

  • Communicates with suppliers.

  • Promotes the importance of efficient solutions.

  • Organize training sessions with your employees.

OBSERVE

  • He perceives the importance of remaining competitive in terms of employee benefits.

  • He observes a market with multiple suppliers.

  • He notes the adoption of new technologies in similar companies.

Model Business Canvas

I created a Business Canvas Model, both my own and that of my competitors, to present the strategic management of the project.


Reference image of SENDA's Business Canvas Model*

Value Proposition Canvas

How can I satisfy users' needs?

IDEATE

Through the insights and information uncovered in the previous phases, I took it upon myself not only to generate, but to validate ideas.

How Might We?

Using the HMW methodology, we have identified key questions that will guide us in the development of Senda, ensuring that every aspect of the application is designed to solve real problems and improve the lives of our users.

1 - How could we make the process of sending digital remittances easier for users with little technological experience?



2 - How could we simplify the remittance process for both new and recurring remittances?

3 - How could we increase transparency in exchange rates and fees?

4 - How could we ensure fast and reliable transfers, regardless of destination?

5 - How could we integrate robust security features without compromising ease of use?

Conclusion: The Senda app has the potential to revolutionize the way people send and receive digital remittances. By focusing on process simplification, cost reduction, transparency and speed, and immediate support, we can create a platform that not only meets the basic needs of our users, but also provides them with an exceptional user experience.

Prioritization of ideas analysis (MoSCoW)

MUST HAVE

  • Intuitive and easy-to-use user interface: A simple and straightforward user experience is crucial, especially for people with little technological experience.

  • Strong security and authentication: Identity verification and two-step authentication methods to protect transactions.

  • Transparency in fees and exchange rates: Clearly display all fees and exchange rates before confirming a transaction.

  • Fast and reliable transfers: Ensure remittances are processed and delivered in a timely manner.

  • Multilingual support: The application should be available in multiple languages to cater to a global audience.

SHOULD HAVE

  • Real-time notifications: Alerts on transaction status, from sending to receiving.

  • Transaction history: A detailed record of all transactions made for future reference.

  • In-app customer service: Live chat or in-app support to resolve issues and answer questions.

  • Transfer option to multiple account types: Allow remittances to bank accounts, digital wallets and cash withdrawal options.

COULD HAVE

  • Scheduling of automatic transfers: Option to schedule recurring remittances on specific dates.

  • Promotional offers and discounts: Occasional promotions to reduce fees or improve exchange rates.

  • Integration with social networks: Allow to share notifications of sending or receiving money through social networks.

  • Support for cryptocurrencies: Ability to send remittances using cryptocurrencies such as Bitcoin or Ethereum.

  • In-app currency converter: Tool to convert currencies within the app and know the current exchange rates.

WILL NOT HAVE

  • Third-party advertising: To maintain a clean and distraction-free user experience, no external advertising will be included.

  • Integrated social networking features: The app will not seek to become a social platform, avoiding features such as public profile creation or social messaging.

  • In-app gaming or entertainment: The app will focus exclusively on remittances and will not include games or entertainment features.

  • Loan or credit services: Senda will not offer additional financial services such as loans or lines of credit.

DESIGN

After organizing my product information, I was able to establish a brand identity.

Card Sorting

I elaborated a hybrid card sorting with the intention of approaching the necessary design architecture for the product.


Reference image of SENDA's hybrid card sorting*

Information architecture

Based on the results obtained in the hybrid card sorting, I developed the information architecture.

Reference image of SENDA's information architecture*

Branding

To develop the brand identity, I chose a contrast of vibrant colors with a modern aura.

Accesibility - Contrast Plugin AAA.

PROTOTYPE

After the process of empathizing, ideation and design of the SENDA-focused design system, I started to create the prototype.

Try it yourself

CONCLUSIONS

SENDA presents itself as an integral solution where sending money abroad is not a slow and tedious process. Senda focuses on facilitating the use of its services, taking the user and their needs as the center, and facing with practical solutions, the complexities that they are used to face.

Next Step

In MVP2, SENDA will have the option of storing money within the platform itself, with the possibility of opting for a debit card that allows you to pay in the currency of your choice, at the exchange rate, in any establishment that has conventional dataphones.

In MVP2, SENDA will have the option of storing money within the platform itself, with the possibility of opting for a debit card that allows you to pay in the currency of your choice, at the exchange rate, in any establishment that has conventional dataphones.